JUST AS RELEVANT NOW AS IT WAS 100 YEARS AGO
ART DECO DESIGN IS STILL GRACING OUR HOMES & LIVES
with its endless reimagining of timeless style
It's no wonder our products are inspired by this iconic era...
A DESIGN REVOLUTION;
A CULTURAL MOVEMENT
The world’s most renowned and influential talent in art and design gathered in Paris in the early 1920s to share a vision of the future, and what was to be the evolution of design. The collective exhibitions described as ‘avant-garde’, suggested the beginning of a revolutionary shift in the world of modern design. Originally dubbed ‘Style Moderne’, the iconic style now recognized as ‘Art Deco’ would prove to be a global phenomenon and perhaps one of the most important culturally symbolic movements of the last century.
THE DEFINITION OF ECLECTICISM
IMMEDIATELY RECOGNISABLE
At a poignant time in history, where collective spirits were on the up, the Art Deco movement’s widespread popularity was based on more than just visual appeal; it served as an interpretation of the expectations, dreams, desires, frivolities and spontaneities of the culture in which it developed. Women cut their hair, hemmed their skirts, asserted their rights and the future was bright with promise. Defining this was a desire to banish the traditions of the past; Neo-Classical, Revivalist, and Victorian design were considered too stuffy and austere to convey the values, mindsets and lifestyles of the post-war generation. The Art Deco era was decorative and cutting edge – perfectly marrying luxury and function in a versatile design aesthetic that could be seamlessly applied across a number of personal styles.
TRANSCENDENCE OF THE EVERYDAY
The fusion of Art Deco design and popular culture spawned a movement that influenced every aspect of the contemporary lifestyle and captured the spirit of the ’20s and ’30s. Not only inherent in works of fine art, interiors and architecture; Art Deco influence could be seen in fashion, home furnishings, ocean liners, automobiles, and perhaps most interestingly, even common household objects. From radios to vacuum cleaners, Art Deco philosophy dictated that every object, no matter how humble its purpose, could be transformed into a work of art in its own right.
